More than 20,000 visitors are expected to visit the exhibition over four days.

The exhibition this year will see several innovations in marketing. A big ticket marketing plan has been planned to drive quality footfall to the expo which includes 20 premium position inserts in the best and most effective newspapers, close to 40 hoardings all across Kolkata and the suburbs, advertisements in Tier II cities like Guwahati, Jamshedpur, Siliguri and Bhubaneshwar, Television Commercials, spots in top 5 radio channels, advertisement through utility bills reaching 5 Lakhs premium category homes, On Line campaigns, 30000 direct mailers etc.